Value Proposition Canvas

Value Design

Use the Value Proposition Canvas to systematically achieve product-market fit by matching offers to customer needs, pains, and gains.

[02] SEE THE DIFFERENCE

Generic AI gives generic answers. Skills give expert-level output.

YOUR PROMPT:

"Help me position my CRM tool for small businesses"

WITHOUT SKILL

Your CRM positioning should highlight:
• Key features and benefits
• Target audience
• Competitive advantages
• Unique value proposition
• Clear messaging

WITH SKILL

Let's work through the 5 Components systematically:

**1. Competitive Alternatives:**
What do customers use today? → Spreadsheets, HubSpot, Salesforce, nothing

**2. Unique Attributes:**
What can you do that alternatives can't?
→ 10x faster setup (days vs months)
→ No admin required
→ Built-in calling + email

**3. Value (translate attributes):**
→ "Reps sell instead of doing data entry"
→ "Managers get visibility without IT"

**4. Target Customer:**
Who cares most about this value?
→ SMB sales teams (10-50 reps)
→ No dedicated Salesforce admin
→ Tried enterprise CRM and churned

**5. Market Category:**
→ "CRM built for small sales teams"

**Positioning Statement:**
"For SMB sales teams who tried Salesforce and found it too complex, [Product] is a CRM built for small teams that lets reps focus on selling, not data entry."

Same prompt. Different output. That's what expert frameworks do.

UNLOCK THIS SKILL

Get the full Value Proposition Canvas skill with:

→ CompleteValue Design methodology
→ 3+ detailed examples with full outputs
→ Copy-paste templates for immediate use
→ Edge cases and when NOT to use it

Unlock this skill + 98 more

€88 one-time

✓ 30-day refund✓ All future updates✓ Works with any AI

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