Positioning Framework

Positioning & Sales

Master product positioning using the proven 5+1 framework to make your product obviously awesome to the right customers.

[02] SEE THE DIFFERENCE

Generic AI gives generic answers. Skills give expert-level output.

YOUR PROMPT:

"Help me position my CRM tool for small businesses"

WITHOUT SKILL

Your CRM positioning should highlight:
• Key features and benefits
• Target audience
• Competitive advantages
• Unique value proposition
• Clear messaging

WITH SKILL

Let's work through the 5 Components systematically:

**1. Competitive Alternatives:**
What do customers use today? → Spreadsheets, HubSpot, Salesforce, nothing

**2. Unique Attributes:**
What can you do that alternatives can't?
→ 10x faster setup (days vs months)
→ No admin required
→ Built-in calling + email

**3. Value (translate attributes):**
→ "Reps sell instead of doing data entry"
→ "Managers get visibility without IT"

**4. Target Customer:**
Who cares most about this value?
→ SMB sales teams (10-50 reps)
→ No dedicated Salesforce admin
→ Tried enterprise CRM and churned

**5. Market Category:**
→ "CRM built for small sales teams"

**Positioning Statement:**
"For SMB sales teams who tried Salesforce and found it too complex, [Product] is a CRM built for small teams that lets reps focus on selling, not data entry."

Same prompt. Different output. That's what expert frameworks do.

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